Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.
"Innovation is one of the most elusive things to achieve in a
company and, in a vast majority of cases, it is not the result of
technology or research: it is a matter of developing the right
culture.... This book, with a great mix of analysis, theory and
cases, is definitely a nice way to get our minds around it."
*Enrique Dans, Professor of Innovation, IE University*
"A must have for start-ups, entrepreneurs, business leaders and
change agents. Read linearly, use as a toolbox or dip in and
out."
*Marcus Watson, CEO, Investor at Ground Control*
"Weaves together facts, stories, thoughtful reflections and
up-to-date information that helps us rethink how we can add value
by challenging and improving cultural norms."
*Michael G. Jacobides, Professor and Sir Donald Gordon Chair of
Entrepreneurship & Innovation, London Business School*
"There are moments in history when everything comes together and
evolution takes a giant leap forward. The Culture Advantage will
change the way you think about culture and provide you with a ton
of insights and ingredients to build an exciting culture that is
future proof."
*Wim Focquet, Head of People and Culture, Gala Games*
"This is a book for doers looking for an advantage in today's
messy, ever-changing, exciting world."
*Steven MacGregor, author, ‘The Daily Reset’ and Professor of
Health & Wellbeing, Glasgow School of Art*
"In this book, Daniel makes several important points on how to
create a culture through which we can thrive and flourish at work,
making our organizations hubs of innovation and creativity."
*Marcello Russo, Associate Professor of Organization, University of
Bologna and Director of the Global MBA, Bologna Business
School*
"An excellent read and highly recommended for all entrepreneurs &
C-suite management."
*Nabil Hadi, Co-Founder, Digital Nomad Labs*
"Corporate culture is one of the most important yet confusing
topics in business. The Culture Advantage is filled with examples
and real-world advice on what culture means and how to harness it
for real business value."
*Josh Bersin, global industry analyst*
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