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"Custom Lettering of the 60s & 70s" is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities. This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here! "Custom Lettering of the 60s & 70s" is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.
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Table of Contents

Also Available: 'Custom Lettering of the 40s & 50s' ISBN: 9781906863319

About the Author

Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, 'i-D' magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.

Reviews

"A labour of loving typographic archaeology by the type designer and illustrator Rian Hughes" Eye, Winter 2010/2011

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