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Customer-Centric Marketing


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Table of Contents

Prelude ix Introduction The Shoemaker's Story xi Chapter 1 The Age of the Customer 1 Chapter 2 Carpe Diem 11 Chapter 3 Customer Relationships Have Changed 25 Chapter 4 From Funnel to the Journey 45 Chapter 5 Brands Will Never Be the Same 57 Chapter 6 Customer Experience Strategy 71 Chapter 7 Building Relationships with the Advocate/Sharecaster 85 Chapter 8 Innovation in Demanding Times 117 Chapter 9 The New Agency 131 Concluding Thoughts 143 Notes 147 Index 151

About the Author

ALDO CUNDARI is Chairman and CEO of Cundari Group, a multidiscipline marketing agency offering traditional and digital services to global brands. The firm specializes in integrated marketing, branding and design, and interactive and software development services powered by research insights. In 2012, Cundari Group was ranked among the top 10 most awarded digital agencies worldwide and in 2014 Cundari received international recognition when two of its campaigns were included in the WARC 100 as two of the World's Smartest Campaigns. That year, Cundari was also ranked by WARC as the #1 automotive agency in the world.

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