Prelude ix

Introduction The Shoemaker’s Story xi

Chapter 1 The Age of the Customer 1

Chapter 2 Carpe Diem 11

Chapter 3 Customer Relationships Have Changed 25

Chapter 4 From Funnel to the Journey 45

Chapter 5 Brands Will Never Be the Same 57

Chapter 6 Customer Experience Strategy 71

Chapter 7 Building Relationships with the Advocate/Sharecaster 85

Chapter 8 Innovation in Demanding Times 117

Chapter 9 The New Agency 131

Concluding Thoughts 143

Notes 147

Index 151

About the Author

ALDO CUNDARI is Chairman and CEO of Cundari Group, a multidiscipline marketing agency offering traditional and digital services to global brands. The firm specializes in integrated marketing, branding and design, and interactive and software development services powered by research insights. In 2012, Cundari Group was ranked among the top 10 most awarded digital agencies worldwide and in 2014 Cundari received international recognition when two of its campaigns were included in the WARC 100 as two of the World's Smartest Campaigns. That year, Cundari was also ranked by WARC as the #1 automotive agency in the world.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information

Table of Contents

About the Author