COVID-19 Response at

Read what we're doing...

Customer Connections


Product Description
Product Details

Table of Contents

Introduction 1. The Value Compass: Finding Untapped Sources of Value 2. All Ye Need to Know: Customer Knowledge Management 3. Getting Wired to Your Customer: Customer-Connecting Technology 4. Finding Out Where the Money Is: Customer Economics 5. Getting Together: Building the Right Customer Portfolio 6. Creating Customer Value: Designing the Right Range of Value Proposition 7. Producing and Delivering Value: Playing the Right Value-Added Role 8. Creating Value Together: Reward and Risk Sharing 9. Putting It Together: Creating a Customer-Based Strategy Appendix Index

About the Author

Robert E. Wayland is President of Robert E. Wayland & Associates, a corporate strategy consulting firm in Concord, MA.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Customer Connections: New Strategies for Growth on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top