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The Customer-Driven Company


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Table of Contents

* The Missing Ingredients * Create a Customer-Keeping Vision * Saturate Your Company with the Voice of the Customer * Go to School on the Winners * Liberate Your Customer Champions * Smash the Barriers to Customer-Winning Performance * Measure, Measure, Measure * Walk the Talk * A Final Word

About the Author

Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.

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