Part 1 The ChallengeChapter 1 Clarifying the GoalChapter 2 The UnderstandingChapter 3 Some Important TruthsChapter 4 A Bow Wave of Expected Economic ProfitsChapter 5 Two Joint and Mutually-Reinforcing ObjectivesChapter 6 Creative Thinking and the Value Creation Mind-Set Part 2 The RESPONSEChapter 7 An Overview of the JourneyChapter 8 Valuing the Current StrategyChapter 9 The Systematic Pursuit of Higher Value StrategiesChapter 10 Customer Value, Shareholder Wealth & Stakeholder WellbeingChapter 11 Building an Enduring Institution Part 3 The LEGACYChapter 12 An Organisation that Prospers well into the FutureChapter 13 Conclusion AppendicesExploding The EPS MythPerpetuity Formulae Linking Returns, Growth and ValueUnderstanding TSR AlphaEconomic Performance ScorecardsA More Appropriate Approach to Executive RewardGlossary of Terms
Denis Kilroy and Marvin Schneider are both career management consultants. They met at value-based management pioneers Marakon Associates in the early 1990s, where Denis was a Partner and Marvin was a freshly-minted MBA. Between them, they have more than fifty years' experience advising the leadership teams of listed companies in Australasia, Europe and North America. It was at Marakon that Denis began to develop the idea of adopting customer value creation and shareholder wealth creation as joint and mutually reinforcing objectives that could be pursued in tandem, in a way that also enhanced the wellbeing of the other stakeholders in a listed company. He left Marakon in 1994 in order to pursue this line of thinking. In his new firm KBA, he was often told by clients that the ideas that he was working with were way ahead of their time. Marvin joined Denis at KBA in 2003, where they collaborated for a number of years on the first attempt to bring the EP Bow Wave concept to life. But the market was not ready. They revisited the initiative in 2011 and over the next four years, completed the development of the EP Bow Wave construct, incorporating TSR Alpha and the Pair of EP Bow Waves. This breakthrough in applied corporate finance and business economics now provides a complete economic underpinning for a new and more socially responsible business paradigm - focused on creating customer value, building shareholder wealth and enhancing community wellbeing.