When little Mayzie sprouts a daisy on top of her head, her world is soon turned upside down. Attacked by a swarm of bees, and harassed by doctors, florists, teachers and wheeler-dealers, Mayzie soon becomes a TV star when daisy-head fever hits the nation. * 2004 is the Seussentennial (100 years since the birth of Dr. Seuss) * On-going PR and marketing campaign to mark this anniversary -- library and bookshop birthday parties, blanket PR coverage, celebrity events * Links with Macmillan Cancer's Hat Week in September 2004 * Flash-mobbing events in June 2004 Cross-promotions with UIP on the film 'The Cat in the Hat' film * More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004 * Over half a billion books sold worldwide * One of the UK's top ten favourite authors * Dr. Seuss makes reading FUN! * The bright new cover design incorporates much needed guidance on reading levels.
Theodore Seuss Geisel -- better known to millions of his fans as Dr. Seuss -- was born the son of a park superintendent in Springfield, Massachusetts, in 1904. After studying at Dartmouth College, New Hampshire, and later at Oxford University in England, he became a magazine humorist and cartoonist, and an advertising man. He soon turned his many talents to writing children's books, and his first book -- And To Think That I Saw It On Mulberry Street -- was published in 1937. His greatest claim to fame was the one and only The Cat in the Hat, published in 1957, the first of a hugely successful range of early learning books known as Beginner Books.
More than three years after his death comes a new work from bestselling and beloved Seuss (Theodor Geisel). While fans are sure to be tickled by the prospect of Seussian entertainment, they are likely to be disappointed in the ``also-ran'' flavor of this picture book, adapted from an animated TV special. The Cat in the Hat, jaunty-looking as ever, introduces and narrates the tale of young Mayzie McGrew, who one day mysteriously sprouts a daisy from her head. The phenomenon is followed by a lengthy and predictable scramble of adults rushing in to solve the problem. The attendant media buzz makes a celebrity of Mayzie and her daisy, and she learns the hard way about the high cost of fame. While the premise and concluding moral are all Seuss, the posthumous execution falls flat. Much of the text lacks the snap and panache of standard Seuss verse, and the artwork-extrapolated from Seuss sketches-seems off-kilter too. The economy of line of his best work gives way here to clutter, and the colors combine heavily and sometimes even harshly. One great success is the daisy itself, which conveys much human emotion through its stalk, leaves and petals. Ages 4-8. (Feb.)
"Dr Seuss ingites a child's imagination with his mischevious characters and zany verses." The Express