/ Key title It's time to jump out of the handbag and take control of the lead. / The Dangerous Book for Boys was the must have book for 2006. Dominating the top ten for over 37 weeks, 15 of which were at number 1, it has sold over 750,000 copies to date and prompted a whole series of hugely popular and successful spin-offs. / Dog books are currently hugely popular with over 200,000 copies sold of Marley and Me. / Dogs might not be able to laugh at, let alone read The Daring Book For Dogs, but their 73 million owners certainly can. / Perfect go-to gift for dog owners, especially when one considers that the most recent National Pet Owners Survey found 8 out of 10 dog owners purchase and receive dog gifts for both a dog's birthday and regular (human) holidays / The Daring Book for Dogs hits two major demographics: comedy fans and dog owners. As Onion writers, the authors are firmly ensconced in the comedy world and have many connections that will be beneficial in promoting the book and TheOnion.com is visited by millions of people weekly. / Widespread publicity anticipated through author interviews plus features and reviews in national papers, weekend supplements, lifestyle, home & country and dog magazines. / Competition: The Dangerous Book for Boys 211 Things A Bright Boy Can Do
All 5 authors write for The Onion, the award-winning, US-based, parody newspaper published weekly in print and daily online. It features satirical articles reporting on international, national, and local news as well as an entertainment newspaper and website known as The A.V. Club. It claims a national print circulation of 599,000.
`This goofy, gleeful guide to the dog life will tickle anyone with a soft spot for canines.' Publishers Weekly