Reviews

"Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book."--Hal Varian, chief economist at Google
"The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need."--Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies.
"If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data."--John Hagel, Co-Chairman, Center for the Edge
"Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr's important new book."--Eric Schmidt, executive chairman of Google
"Transformative"--Vanity Fair
"In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people."--Publishers Weekly
In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people. --Publishers Weekly"
Transformative --Vanity Fair"
Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr s important new book. --Eric Schmidt, executive chairman of Google"
The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need. --Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies."
Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book. --Hal Varian, chief economist at Google"
If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data. --John Hagel, Co-Chairman, Center for the Edge"
Chock full of anecdotes, insights, and behind-the-scenes profiles of modern-day data gods such as Cloudera's Jeff Hammerbacher and IBM's Michael Haydock, Data-Ism is a must-read for understanding Big Data's impact on society and in your own life.--Oren Etzioni, CEO, Allen Institute For Artificial Intelligence