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Data Mining Mobile Devices

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire. Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users. * Examines the construction and leveraging of mobile sites * Describes how to use mobile apps to gather key data about consumers' behavior and preferences * Discusses mobile mobs, which can be differentiated as distinct marketplaces-including Apple(R), Google(R), Facebook(R), Amazon(R), and Twitter(R) * Provides detailed coverage of mobile analytics via clustering, text, and classification AI software and techniques Mobile devices serve as detailed diaries of a person, continuously and intimately broadcasting where, how, when, and what products, services, and content your consumers desire. The future is mobile-data mining starts and stops in consumers' pockets. Describing how to analyze Wi-Fi and GPS data from websites and apps, the book explains how to model mined data through the use of artificial intelligence software. It also discusses the monetization of mobile devices' desires and preferences that can lead to the triangulated marketing of content, products, or services to billions of consumers-in a relevant, anonymous, and personal manner.
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Table of Contents

Mobile SitesWhy Mobile Sites?Developing a Mobile SiteMobile BizPut Your Brand in Their PocketMobile Search Engine Optimization (SEO)Mobile Site RequirementsA Mobile Site ChecklistConstructing a Mobile SiteWhen to Build a Mobile SiteThe Mobile Site ExperienceGetting Mobile GoogledMobile Is About Now!Mobile Payment$Adobe Shadow (TM) Mobile Site TesterMobile CookiesThe ConnectMe QR (TM) NetworkMobile Ad NetworksMobile Site DevelopersMobile Site Development Case Studies OneIMS YoMobi MobiTily.comTracking via Unique Device IDMobile Site versus AppsSocial Mobile SiteWeb and Wireless SitesBuilding a Mobile Site with HTML5The Importance of Mobile Site SpeedMobile Site Marketing ChallengesConstruction of Mobile Sites Are a Top PriorityMobile Site MetricsMobile AppsWhy Apps?Google Mobile AdWords AppHTML5In Your FaceBrand AppsApps Metrics and TrendsApp ExchangesApp Developer AllianceEntertainment AppsNews AppsAn App To-Do List"Picture-This" AppsGov AppsA Stealth AppApps Overtake PCsHealth AppsBuilding a Popular AppAn App Ad ReporterBiz AppsA Video AppThe Twitter AppsApp Usage PatternsThe Whispering AppsHyper Targeting AppsCrashing AppsMapping AppsThe American App EconomyGoogling AppsApps OptionsApp SecurityLocal Company AppsThe $ AppsAmbient Social Network AppsApp DevelopersApp DemographicsApp Triangulating ServicesApp Ad AgenciesApp AnalyticsAds as AppsThe Future of AppsMobile DataHow It WorksMachine-to-Machine (M2M) TelemetryMobile Data MetricsMixing Personal and Business Mobile DataGPS and Wi-Fi TriangulationBacking Up Mobile DataReal-Time DemographicsHyperbolic PositioningPrivacy Concern of Mobile DataDeep Packet Inspection (DPI)Mobile Marketing DataMobile Data Aggregation NetworksMobile Video DataiPhone and Android ID NumbersBlocking BrowsersMobile Voice Recognition DataMobile Data Assurance ServiceMobile Facial RecognitionMobile Wallet DataMobile Digital Fingerprinting DataCapturing Mobile DataMobile Haptics DataMobile Mad MenMobile Data Privacy PoliciesMobile Big DataMobile Data Triangulation TechniquesMobile Data over Mobile RevenueTriangulation Targeting via Mobile DataThe Mobile Data ChallengeTriangulating Exchanges of Mobile DataThe Future of Mobile DataMobile MobsThe MobsDeal MobsMobile Analytics: What, Where, How, and WhyThe Social Mobile MobsThe Apple Mobile MobThe Facebook Mobile MobThe Google Mobile MobThe Twitter Mobile MobThe Amazon Mobile MobThe Mobile Fab FourMobile AnalyticsMining MobilesMining Mobile SitesThe Metrics of Mobile AnalyticsGoogle Mobile AnalyticsAn Artificial Intelligence (AI) AppClustering MobilesMining Mobile MailText Mining MobilesClassifying MobilesStreaming AnalyticsMining Mobile MobsMining Social MobilesAn Artificial Intelligence (AI) MobileBusiness-to-Business (B2B) Marketing AnalyticsMapping MobilesText AnalyticsBehavioral AnalyticsStreaming AnalyticsMobile Site AnalyticsSocial Mobile ConsultanciesMobile AnalyticsIndex

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