COVID-19 Response at

Read what we're doing...

Data Strategy


Product Description
Product Details

Table of Contents

    • Chapter - 01: Why Every Business is Now a Data Business;
    • Chapter - 02: Deciding Your Strategic Data Needs;
    • Chapter - 03: Using Data to Improve your Business Decisions;
    • Chapter - 04: Using Data to Improve your Business Operations;
    • Chapter - 05: Monetizing your Data;
    • Chapter - 06: Sourcing and Collecting Data;
    • Chapter - 07: Turning Data into Insights;
    • Chapter - 08: Creating the Technology and Data Infrastructure;
    • Chapter - 09: Building Data Competencies in Your Organisation;
    • Chapter - 10: Ensuring Your Data Doesn't Become a Liability: Data Governance;
    • Chapter - 11: Executing and Revisiting your Data Strategy

About the Author

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.


"Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice."--David Purdy, Data Scientist, Uber
"Leveraging data to drive competitive advantage has shifted from being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders focused on mapping and assessing their journey. His range of case examples, spanning the Digital Natives to small businesses, are engaging and informative, reinforcing the importance of starting from a business orientation. This should help readers accelerate business value as well as navigate the crowded landscape of technology, support and data options."--Andrew Salesky, SVP, Global Data Officer, Charles Schwab
"Bernard has a rare ability to make complex topics understandable for even the least technical among us. Bernard's insights in Data Strategy are invaluable because he truly understands how to create a comprehensive data strategy and importantly, how to explain it to others. I highly recommend this book to anyone seeking a practical guide to the world of big data."--Stuart B. Frankel, CEO, Narrative Science

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top