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Data Strategy
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Table of Contents

    • Chapter - 01: Why Every Business is Now a Data Business;
    • Chapter - 02: Deciding Your Strategic Data Needs;
    • Chapter - 03: Using Data to Improve your Business Decisions;
    • Chapter - 04: Using Data to Improve your Business Operations;
    • Chapter - 05: Monetizing your Data;
    • Chapter - 06: Sourcing and Collecting Data;
    • Chapter - 07: Turning Data into Insights;
    • Chapter - 08: Creating the Technology and Data Infrastructure;
    • Chapter - 09: Building Data Competencies in Your Organisation;
    • Chapter - 10: Ensuring Your Data Doesn't Become a Liability: Data Governance;
    • Chapter - 11: Executing and Revisiting your Data Strategy

About the Author

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.

Reviews

"Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice."--David Purdy, Data Scientist, Uber
"Leveraging data to drive competitive advantage has shifted from being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders focused on mapping and assessing their journey. His range of case examples, spanning the Digital Natives to small businesses, are engaging and informative, reinforcing the importance of starting from a business orientation. This should help readers accelerate business value as well as navigate the crowded landscape of technology, support and data options."--Andrew Salesky, SVP, Global Data Officer, Charles Schwab
"Bernard has a rare ability to make complex topics understandable for even the least technical among us. Bernard's insights in Data Strategy are invaluable because he truly understands how to create a comprehensive data strategy and importantly, how to explain it to others. I highly recommend this book to anyone seeking a practical guide to the world of big data."--Stuart B. Frankel, CEO, Narrative Science

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