Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.
"In my experience taking people somewhere they've not been before
requires leadership and trust, whether that's climbing Everest or
making a success of your business through the use of data and
analytics. In Data and Analytics Strategy for Business, Simon cuts
through the jargon and provides a clear route for success."
*Kenton Cool has completed 15 successful Everest summits and led
Sir Ranulph Fiennes' 2008 and 2009 Expeditions.*
"One of the benefits of going digital is that organizations can
collect, review and analyse enormous quantities of data. Correctly
interpreted, this data provides the intelligence which enables a
business to understand the consumer and marketplace in a completely
new way. Successful organizations require a clear data strategy and
a disciplined set of operational processes. Simon Asplen-Taylor
shows in practical detail how to make this happen in the real
world. He demonstrates that data is key but reveals that an
effective data officer never loses sight of the commercial
application and human element of the intelligence created."
*Kevin Gaskell, Serial entrepreneur, former MD Porsche GB, BMW
GB*
"Brilliant book! Genuinely the best and most readable book for
existing and aspiring CDOs. Every CEO should read the first
chapter. Simon Asplen-Taylor has shared his significant expertise
to create the go-to data guide for business and data leaders. Data
and Analytics Strategy for Business uses examples from a wide range
of organizations to explain why data can revolutionise a business.
A genuinely good read, the book's structure superbly guides the
reader through all aspects of delivering a data and analytics
strategy with vital tools and tips. Whether your organization is
struggling with trust in its reports or ready to launch the bots,
this book is for you."
*Nina Monckton. Head of Data, Just Group PLC*
"Businesses operate in an increasingly complex and fast moving
environment, where making the right decision at the right time can
mean the difference between winning and losing. Key to this is the
successful management and use of data underpinned by a robust data
strategy. Data and Analytics Strategy for Business provides a
structured approach to show how you can succeed - whether you are
just embarking on your journey, part way through or just fine
tuning. The book is full of practical advice, anecdotes and
experiences to help you win and not lose."
*Carl Bates, former Senior Partner, Data & Analytics and leader of
Deloitte’s Ventures practice.*
"One of the ways we can encourage women into data leadership roles
is to provide the advice and methods to help remove barriers,
whilst sponsoring next generation leaders. In Data and Analytics
Strategy for Business, Simon Asplen-Taylor does just that. He has
shared his experiences and strategies for success, to create a
level playing field for all data leaders. He also talks
specifically about how to build and leverage the strengths of a
diverse team."
*Roisin McCarthy, Founder, Women in Data.*
"As we strive to gain more value from our data assets, we create
more risk, opportunity and motivation for breaches. Simon's new
book Data and Analytics Strategy for Business provides amazing
insight on how you can create more value in your organization's
data whilst also ensuring its security! Highly recommended."
*Ned Finn, CISO, Currys.*
"A very interesting book in such an important and contemporary area
of knowledge and skills. Data Analytics is not just an area of
knowledge that you need to learn more about, but it is considered
to be a crucial skill kit that is required for every business.
Therefore, this book is a great addition to the intellectual body
of knowledge that can help students, especially those studying post
experience executive programmes, such as MBAs and DBAs, to gain
clear insights of the key elements of business analytics and to
acquire the required set of skills to compete in the changing world
of practice."
*Professor Amir Michael, Professor of Accounting & Associate Dean
(MBA, DBA), Durham University Business School, UK*
"The world of a Chief Data Officer requires a full understanding of
how a business operates, the sector it works within and the people
involved. Simon's book gives a fine insight into the approaches,
decisions and specific actions a CDO can use to bring real value to
your organization, and make it a critical part of your business
strategy."
*Helen Crooks, Chief Data Officer, Ofgem*
"Beyond his remarkable expertise across all the complexities of
today's data sphere, this book clearly demonstrates Simon's mastery
of the art of data storytelling. Yet, what makes it even more
compelling is that it is so helpfully structured in waves that
align to the variety of levels across the entire data maturity
spectrum - making it instantly transformative regardless of where
an organization currently finds itself in its data journey. This
book is an absolute essential for anyone who wants to successfully
leverage the abundant value that can be derived from data and
analytics."
*Edosa Odaro, Chief Data & Analytics Officer at Tawuniya and Author
of Making Data Work*
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