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Denial
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About the Author

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at Harvard Business School and the author of "Giants of Enterprise" (one of "BusinessWeek" s ten best books of 2001) and "The Watson Dynasty.""

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Richard Tedlow blends historical rigor with practical insights useful to today s leaders a rare and wonderful combination. His huge lesson that the seeds of tragic demise are almost always visible, if only leaders would face them square-on should terrify any successful person. Jim Collins, author "Good to Great" and "How the Mighty Fall" This lucid and scary history of our proclivity to deny uncomfortable truth is Richard Tedlow at his analytical best. But plan ahead before you pick it up. It is very hard to put down. Clayton M. Christensen, Author of "The Innovator s Dilemma" In this absorbing study, Tedlow makes the case that the willingness to face harsh facts is what distinguishes great leaders from merely adequate ones. A must-read. Sheryl Sandberg, COO of Facebook Tedlow s book forces the business executive to ask: Is this about me? If the answer is yes, you ve got a problem. The stories presented here can help you work your way out of it. Suzy Welch, author of "10-10-10" Tedlow s book is a fascinating look at the phenomenon of denial. It s a great explanation of why smart leaders act dumb, and what you can do about it." Scott Adams, creator of "Dilbert""

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