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The Design Way
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The first edition of The Design Way changed how I conduct my work in education; the second edition is even stronger. Far from a mere list of 'how to's.' it helps develop a way of seeing, thinking, understanding, and acting with reciprocity that helps people become more client-centered, creative, and adaptive to others' ever-changing environments. I highly recommend this book and thank the authors for their outstanding work. -- John D. Bransford, Shauna C. Larson Professor of the Learning Sciences, University of Washington The second edition of The Design Way is the most useful and enjoyable book on design that I have yet read. It digs very deep into the intellectual and historical foundations of design thought in order to generate practical wisdom. If only the first chapter of this book was required reading for every first-year MBA student, the business world would be a much better place. And if it was also required reading for every science and technology policy person, we would actually have useful innovation policy. Harold Nelson and Erik Stolterman have produced a genuinely great contribution. -- Roger Martin, Dean, Rotman School of Management, University of Toronto

About the Author

Harold G. Nelson was 2009-2010 Nierenberg Distinguished Professor of Design at Carnegie Mellon University and is currently Senior Instructor in the Graduate School of Business and Public Policy at the Naval Postgraduate School and President of the Advanced Design Institute. Erik Stolterman is Professor in the School of Informatics and Computing at Indiana University Bloomington, and the coauthor of Thoughtful Interaction and The Design Way (second edition), both published by the MIT Press.

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