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Design and National Identity

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Table of Contents

Acknowledgements Introduction Part I. Primordialism: Nations as Perennial Entities Chapter 1. A National Character Chapter 2. Rethinking National Romanticism Chapter 3. The Logic of National Design Part II. Modernism: Top-Down Approaches to National Identity Chapter 4. National Symbols and the State Chapter 5. Government Branding Chapter 6. Design as a Matter of State Part III. Nationalism from Below: Bottom-Up Approaches to National Identity Chapter 7. The Nation and the Familiar Chapter 8.Trafficking the National Chapter 9. Is Multiculturalism the New Vernacular? Conclusion

Promotional Information

The first book to introduce theories of national identity and relate them to the broad field of design.

About the Author

Javier Gimeno-Martinez is an assistant professor at the VU University Amsterdam in the Netherlands. His work has been published in various jounals including 'Interiors' and 'Design and Culture', and he has contributed chapters to several edited volumes.


A great starting point for further research of the importance of national identity, a topic that seems to dominate our lives more than ever. * Journal of Design History * This book is a rare treat. Gimeno-Martinez offers a wealth of interesting and well-chosen cultural detail, grounded in broad-based theoretical finesse; his presentation is illuminating and effortlessly readable. Design and National Identity will make us see and read our public spaces and material environment with different eyes. * Joep Leerssen, Professor of European Studies at the University of Amsterdam, The Netherlands * Design and National Identity is a much-needed book that comprehensively elucidates the complexity, historicity and evolution of the relation between design and the nation. Gimeno-Martinez does not take for granted a world divided into nations. He convincingly shows that the subnational, the diasporic, the cosmopolitan and the global are equally important frameworks that configure collective allegiance, and that design plays a crucial role in disputing, shaping, and claiming the recognition of established and emerging identities. * Jilly Traganou, Associate Professor of Spatial Design Studies at Parsons School of Design, USA * In this book the focus is on the discourse on nationalism and national identity. This is dissected and extensively illustrated for design historians. As an overview of the various discussions, opinions and interpretations, it is an extremely valuable contribution to our discipline (translated from Dutch). * Frederike Huygen, chair of the Dutch Design History Society *

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