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Designing the Conversation

Product Details

Table of Contents

Section 1 Facilitation PreparationChapter 1 PreparationChapter 2 Define the WhysChapter 3 Set the AgendaChapter 4 Preparing for PersonalitiesChapter 5 Managing the EnvironmentChapter 6 Practicing Section 2 Group FacilitationChapter 7 WorkshopsChapter 8 BrainstormingChapter 9 Focus GroupsChapter 10 Participatory Design Section 3 One-on-One FacilitationChapter 11 InterviewsChapter 12 Usability TestingChapter 13 Sales CallsChapter 14 Mentoring Section 4 One-on-many FacilitationChapter 15 Conference PresentationsChapter 16 Virtual SeminarsChapter 17 Lectures Section 5 Post-FacilitationChapter 18 Managing Q&AChapter 19 Measuring SuccessChapter 20 Horror Stories

About the Author

Russ Unger, co-author of A Project Guide to UX Design and user experience consultant, is on the Advisory Board forthe Department of Web Design and Development at Harrington College of Design. His workshops have beenattended by a variety of companies, from lean startups to large corporations. Since 1993 he has helped manycompanies incorporate user experience strategies and tactics into their designs.Brad Nunnally is a Lead User Experience Consultant at Perficient, where he performs UX activities including research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify customer and user needs, and has developed engaging experiences catered directly for those needs.Dan Willis is a user experience consultant who has been launching robust websites and apps since the mid-1990s.He was the first User Experience Director at, and he held the same title at He is the creator of UX Crank (, a resource for UX professionals.

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