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The ways in which media are conceived, formed, and distributed have long undergone change, but now they are in full revolution. There is nobody better than Bill Moggridge to shed an illuminating beam upon the people behind these changes: not the technologists, but the writers, artists, musicians, editors, publishers, and dreamers who are changing our perceptions of the possible. Moggridge is a master of the interview -- getting to the core and then collecting and distilling the essence in brief, insightful vignettes. This book is fun to peruse but even more worthy of thorough digestion, rumination, and reflection. -- Don Norman, Nielsen Norman Group, author of Living with Complexity We often hear that mainstream media like television and print are dead. Or perhaps undead -- thoughtless, empty shells of human culture and creativity that will soon be vanquished by the heroism of digital technologies. But one need not look far to see that such claims are simply wrong. People still watch TV, go to bookstores, buy CDs, and so on. In Designing Media, Bill Moggridge and his interviewees show us that something more subtle is happening: pre- and post-digital media are combining in weird and complex ways -- neither one winning or losing, but each changing the other. Like this book, the future of media is not a vanquishing of monsters but a series of conversations between forms. -- Ian Bogost, Georgia Institute of Technology, coauthor of Newsgames: Journalism at Play
Bill Moggridge, Director of the Cooper-Hewitt National Design Museum in New York City, is a founder of IDEO, the famous innovation and design firm. He has a global reputation as an award-winning designer, having pioneered interaction design and integrated human factors disciplines into design practice.
Under Moggridge's watch, Designing Media becomes more than a set of interviews. By the final comments in the last interview, the thrust of its underlying thesis that 'the printed word will not disappear' simply serves as a valedictory to a thesis that the reader has already discovered for themselves. Moggridge assures us that, 'while digital media is directly responsible for falling revenues in music, film and the printed word, individuals and companies will find ways to carve niches in the new digital domain.' * Core 77 * Print isn't dead, Designing Media, a fascinating new doorstop of a book by Cooper-Hewitt, National Design Museum chief Bill Moggridge, seems to say. It's just waiting for design to save it. * Fast Company * On the surface, just another anthology of interviews. But the interviews are so good! And the range of voices so rich! I'm an unwilling fan of this book. Bill Moggridge moves the questions way beyond normal discussions about 'media.' -- William Drenttel * The Design Observer Group *