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Designing with the Mind in Mind


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Making sense of the psychology behind design rules, so your designs make sense.

Table of Contents

Introduction Chapter 1: Our Perception is Biased Chapter 2: Our Vision is Optimized to See Structure Chapter 3: We Seek and Use Visual Structure Chapter 4: Our Color Vision is Limited Chapter 5: Our Peripheral Vision is Poor Chapter 6: Reading is Unnatural Chapter 7: Our Attention is Limited; Our Memory is Imperfect Chapter 8: Limits on Attention Shape Our Thought and Action Chapter 9: Recognition is Easy; Recall is Hard Chapter 10: Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard Chapter 11: Many Factors Affect Learning Chapter 12: Human Decision-Making is Rarely Rational Chapter 13: Our Hand-Eye Coordination Follows Laws Chapter 14: We Have Time Requirements

About the Author

Jeff Johnson is president and principal consultant at UI Wizards, Inc., a product usability consulting firm (www.uiwizards.). He has worked in the field of Human-Computer Interaction since 1978, as a software designer and implementer, usability tester, manager, researcher at several computer and telecommunications companies, and as a consultant. In the course of his career, he has written many articles, cowritten several books, and given numerous presentations on a variety of topics in Human-Computer Interaction.


"In this valuable traversal of human cognition, Jeff Johnson illuminates its operation and exposes everyday fallacies and misunderstandings through examples and explanations. The results provide a useful education for everyone, but one that is essential for designers. If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it." -Don Norman, Nielsen Norman group and Author of Design of Everyday Things, revised and expanded edition. "Need to know about how things really work in the mind of your users? Designing with the Mind in Mind is a treasure trove, packed with insightful information about the cognitive pitfalls, perceptual glitches, and usability errors that plague user interfaces. DWTMIM is a book every designer needs to read, if only to understand why your brilliant user experience might not actually work in reality, and what brain science suggests you do about fixing it." -Dan Russell, Senior Research Scientist, Search Quality, Google "Several excellent books ago, Jeff Johnson figured out that the way to reveal user interface design is to emphasize concrete examples. This book is organized around 14 fundamental and wide-ranging insights about human psychology that are vividly grounded and applied in design examples. The book will be useful to professionals who can quickly inform or remind themselves of how user interface design guidelines work, and it will engage and equip students entering this exciting area." -John M. Carroll, Distinguished Professor of Information Sciences and Technology, The Pennsylvania State University

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