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Developing Successful Social Media Plans in Sport Organizations

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Table of Contents

Why Sport Organizations Need a Social Media Plan; Developing a Comprehensive Media Plan; Social Media Use by Coaches & Athletes; Social Media Use by Athletes; Social Media Issues and Challenges; Implementing & Managing the Plan; Managing the Success of the Plan.

About the Author

Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently an assistant professor in the Department of Communication Studies at Clemson University, where he directs the sports communication BA program. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and ESPN.com. He also regularly speaks to sport association groups about social media, such as the National Federation of State High School Associations and Academic Advisors for Athletics. He and his wife, Kirsten, have two boys, Walker and Connor. You can find him on Twitter: @jimmy_sanderson Christopher Yandle was named assistant athletic director for communications & public relations at the Georgia Institute of Technology in July 2014 after two years in a similar role at the University of Miami. During his career, he assisted in the highly successful Robert Griffin III Heisman Trophy campaign in 2011, and he was recognized as the 2014 CoSIDA Rising Star by his peers. A native of Houma, Louisiana, he attended the University of Southern Mississippi for two years before transferring to the University of Louisiana at Layfayette, where he graduated in 2004 with a BA in public relations. He received an MS in athletic administration from Marshall University in 2007. He and his wife, Ashleigh, have two kids, Addison and Jackson, and a French Bulldog named Tank. You can find him on Twitter: @chrisyandle

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