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Deviate
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About the Author

Beau Lotto is a professor of neuroscience, previously at University College London and now at Goldsmiths, University of London, and a Visiting Scholar at New York University specialising in the biology, philosophy and psychology of perception. He has conducted and presented research on human perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, which was resident for two years at London's Science Museum and most recently at Viacom in New York. Lottolab's experimental studio approach aims to deepen our understanding of human perception, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he has been resident in Britain for more than twenty years and now lives in Oxford. www.lottolab.org / @BeauLotto

Reviews

A groundbreaking book ... as entertaining as it is provocative - Ken Robinson, author of THE ELEMENTHas the potential to be a more accessible, fun, interactive version of Kahneman's THINKING, FAST AND SLOW ... Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights - David Rowan, Editor-in-chief, WIRED[DEVIATE] is a guidebook, a map, and a compass for how to succeed in this world of uncertainty - Andrew Miller, CEO, Guardian Media GroupA visionary scientist and thinker, Lotto helps us to see the world anew ... a wonderful, ground-shaking book that has the power to change its readers lives for the better - John Bargh, James Rowland Angell Professor of Psychology, Yale University

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