Keith Woodford is Professor of Farm Management and Agribusiness at Lincoln University, New Zealand with a background in farming systems, agribusiness and international rural development. He has worked on rural development and education projects in Cambodia, Papua New Guinea, Vietnam and Sri Lanka and also undertaken consultancies in many other Asian countries. His research interests are diverse, but in general relate to the broad question as to how agribusiness firms (including farms) and industries can achieve and sustain a competitive advantage. Until 2000 he was Reader in Rural Management at the University of Queensland, and his PhD in new industry development is from there. Keith is closely involved in the dairy industry and he is a regular commentator on agribusiness issues in the New Zealand media.