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Die Neue Rolle Der Unternehmenskommunikation [GER]
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About the Author

Wolfram P. Brandes ist Partner von Pareto Associates mit Schwerpunkt in den Bereichen Business Design, Innovationsmanagement und F�hrungskommunikation. Frank Schabel ist Leiter Unternehmenskommunikation und Pressesprecher der CSC Ploenzke AG. In dieser Funktion ist er verantwortlich f�r die externe, interne und elektronische Kommunikation. Uwe Wache ist seit 20 Jahren in der Kommunikationsberatung und dort in f�hrenden Positionen t�tig.

Reviews

"Ein Impuls zur Verkn�pfung von Unternehmenskommunikation, Personal- und Wissensmanagement, der besonders gelungen ist durch eine illustre Mischung aus konzeptionellen Aufs�tzen und Interviews mit namhaften Praktikern." Training aktuell, 02/2006

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