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ContentsPrefaceCHAPTER 1. ELEMENTS OF DIFFUSIONCHAPTER 2. A HISTORY OF DIFFUSION RESEARCHCHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCHCHAPTER 4. THE GENERATION OF INNOVATIONSCHAPTER 5. THE INNOVATION-DECISION PROCESSCHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTIONCHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIESCHAPTER 8. DIFFUSION NETWORKSCHAPTER 9. THE CHANGE AGENTCHAPTER 10. INNOVATION IN ORGANIZATIONSCHAPTER 11. CONSEQUENCES OF INNOVATIONSGlossaryBibliographyName IndexSubject Index
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area. Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text. Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense. Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.