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Digital Branding
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Table of Contents

  • Section - ONE: Digital Branding in Perspective;
    • Chapter - 01: What Digital Branding Really Means;
    • Chapter - 02: Focusing on Value;
    • Chapter - 03: Considering the User Journey;
    • Chapter - 04: Objectives and Authenticity;
  • Section - TWO: The Digital Toolkit;
    • Chapter - 05: Social Media;
    • Chapter - 06: Search;
    • Chapter - 07: Mobile;
    • Chapter - 08: Online Advertising;
    • Chapter - 09: E-mail Marketing;
    • Chapter - 10: CRM and Marketing Automation;
    • Chapter - 11: From Integration to Transmedia Campaigns;
  • Section - THREE: Digital Brand Strategy and Measurement;
    • Chapter - 12: Measuring Digital Branding;
    • Chapter - 13: Primaries and Indicators;
    • Chapter - 14: The Role of Analytics;
    • Chapter - 15: Bridging the Gaps;
    • Chapter - 16: The Importance of Asking Questions

About the Author

Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

Reviews

"The definitive hands-on guide to digital tactics and strategy."--Ciaran Rogers, Host. of the Digital Marketing Podcast

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