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Digital Business Discourse


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Table of Contents

Foreword; Francesca Bargiela-Chiappini Introduction; Erika Darics PART I: NEW TECHNOLOGIES - NEW MODES OF COMMUNICATION 1. 'Don't Even Get Me Started...': Interactive Metadiscourse in Online Consumer Reviews; Camilla Vasquez 2. Social CEOs: Tweeting as a Constitutive Form of Organizational Communication; Katerina Girginova 3. Utterance Chunking in Instant Messaging: A Resource for Interaction Management; Kris M. Markman 4. Some Linguistic and Pragmatic Aspects of Italian Business E-mail; Nives Lenassi PART II: NEW MODES OF COMMUNICATION - NEW CONVENTIONS 5. Doing Leadership in a Virtual Team: Analysing Addressing Devices Requests and Emoticons in a Leader's E-mail Messages; Karianne Skovholt 6. Swearing is E-business: Expletives in Instant Messaging in Hong Kong Workplace; Bernie C. N. Mak and Carmen Lee 7. Snuff Said! Conflicting Corporate and Employee interests in the Pursuit of a Tobacco Client; Kristy Beers Fagersten 8. Sheer Outrage: Negotiating Customer Dissatisfaction and Interactional Control in Corporate Blog; Valerie Creelman PART III: THEORETICAL AND METHODOLOGICAL APPROACHES TO DIGITAL BUSINESS DISCOURSE 9. What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications; Steven A. Edelson, Phil Kim, Ron Scott, Julie Szendrey 10. Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse; Craig T. Maier, David DeIuliis 11. Identification of Rhetorical Moves in Business E-mails Written by Indian Speakers of English; Maria Luisa Carrio-Pastor 12. Deconstruction-Analysis-Explanation: Contextualisation in professional digital discourse; Erika Darics

Promotional Information

'From email to consumer reviews and instant messaging the book is a comprehensive collection of business practices in the digital medium. An accessible and diverse selection of research, the book should become an invaluable guide to both seasoned researchers and advanced students of communication. A significant, and original, aspect of the book is its international scope: with studies from different countries, including Slovenia, Hong Kong and India, as well as the global world of the Internet, the book provides important insights into the opportunities and constraints brought by the electronic media to the international workplace.' Dr Sky Marsen, Center for Management Communication, University of Southern California, USA 'This book makes a valuable contribution to our rapidly expanding knowledge of how digital mediation is impacting on business communication. Virtually every chapter provides new insights or new findings that add to our growing understanding that mediated communication is not only a new communication activity, as Williams (1998) called it, but also a force driving profound change in the way the world of business works. The book is divided into three parts, dealing respectively with the language- and discourse-related issues arising with the new technologies, the development of new conventions by users of the new media and different approaches to researching the field. This categorization provides a useful way of analysing developments in the field, while within each section the chapters expand our grasp of the effects and significance of the communication revolution.' - Maureen Guirdham, Former Director, MBA Programme, City University and author of Communicating Across Cultures at Work

About the Author

Francesca Bargiela, University of Warwick, UK Kristy Beers Fagersten, Soedertoern University, Sweden Maria Luisa Carrio-Pastor, Universitat Politecnica de Valencia, Spain Valerie Creelman, Sobey School of Business, Saint Mary's University, Canada Erika Darics, Aston University, UK David DeIuliis, Duquesne University, USA Steven A. Edelson, Walsh University, USA Katerina Girginova, Annenberg School for Communication, USA Phil Kim, Walsh University, USA Carmen Lee, The Chinese University of Hong Kong Nives Lenassi, University of Ljubljana, Slovenia Craig Maier, Duquesne University, USA Chun Nam Bernie Mak, Independent Scholar, Hong Kong Kris Markman, University of Texas at Austin, USA Ron Scott, Walsh University, USA Karianne Skovholt, Buskerud and Vestfold University College, Norway. July Szendrey, Walsh University, USA Camilla Vasquez, University of South Florida, USA


"Digital Business Discourse edited by Erika Darics makes a strong case for discourse-focused research in the digitalized business environment. It creates a kaleidoscopic view of the phenomenon of practitioners working - and communicating - in today's digitalized workplace. And most importantly: it offers inspiring new research directions for scholars as well as insights and ideas for teachers in business, professional, corporate and organizational communication. ... it would be best enjoyed in peace and quiet with your mobile turned off. Enjoy!" (Anne Kankaanranta, Iberica, Vol. 33, 2017)"Taking into account both its content and format, the volume would appeal to researchers interested in communication in organisational and professional settings as well as in digital communication more broadly. It would also be a valuable read to students wishing to explore the subject and explore ways of conducting research in digital and social media. The range of theoretical approaches employed in individual chapters offers readers potentially new ways of approaching analysis." (Dr. Agnieszka Lyons, The Linguist List,, June, 2016)"This book contains the most comprehensive collection of research about digital business discourse. It is an essential resource for all communication scholars interested in this area of study. With its easily readable and engaging content and style, it can also serve as an appropriate text for many communication courses with a focus on digital communication. ... All serious scholars of digital business discourse should find valuable material in this book to guide and position their research." (Peter W. Cardon, International Journal of Business Communication, Vol. 53 (2), 2016)"This volume provides very insightful information on various new modes of communication in our digital age. It is both reassuring and inspiring. ... this volume has played a significant role in taking us into the world of digital business discourse." (Zuocheng Zhang, ESP Today, Vol. 3 (2), December, 2015)

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