Absolutely Australia's Lowest Prices

We won't be beaten by anyone. Guaranteed

The Digital Business Start-up Workbook - the Ultimate Step-By-Step Guide to Succeeding Online From Start-up to Exit

Product Details

Table of Contents

Dedication and Acknowledgements vii Foreword ix Introduction ? Generation Entrepreneur: Open For Business 1 Part 1 ? Starting Up Your Own Digital Business Step One: Big Idea ? Create And Evolve Your Concept 9 Step Two: Choose Your Business Model 25 Step Three: Assess Viability And Create A Customer-Centric Business Plan 51 Step Four: Fund Your Venture 81 Part 2 ? Building Your Business Step Five: Build Your Website 111 Step Six: Build Your Mobile App And Mobile-Friendly Site 153 Step Seven: Build Your Team 167 Step Eight: Build Your Brand 193 Part 3 ? Running And Growing Your Business Step Nine: Effective Online Marketing 207 Step Ten: Measure and Improve your Marketing and Website Performance 229 Step Eleven: Creating A Buzz Using People Power 245 Step Twelve: Selling Up 271 The Definitive Online Business Success Checklist 287 About Cheryl Rickman 291 References 293 Index 295

About the Author

Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon's. Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of GBP1m. Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.


'A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit...a solid practical guide.' (TalkBusiness, July 2012)

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Digital Business Start-up Workbook - the Ultimate Step-By-Step Guide to Succeeding Online From Start-up to Exit on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top