Now Australia's Biggest Toy Store

We won't be beaten by anyone. Guaranteed

The Digital Business Start-up Workbook - the Ultimate Step-By-Step Guide to Succeeding Online From Start-up to Exit

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: ? Assess whether your business idea will work online/digitally ? Choose the right business model for your proposition and avoid wasting time ? Assess demand, viability and uncover untapped needs and gaps in the market ? Build a usable, engaging website and mobile app ? Create a buzz using social networking ? Drive high quality traffic to your site and convert visitors into paying customers ? Use search engine optimization (SEO) and marketing (SEM) tools effectively ? Raise finance and protect your business ? Build and maintain a strong brand ? Recruit and retain a strong team ? Sell the business or find a suitable successor. Reviews for the book: ?If you want advice on starting your own internet business, don?t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.? Nick Jenkins, Founder of ?This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.? Scott Weavers-Wright, CEO of, and MD of (non-food) ?If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!? Rowan Gormley, Founder and CEO of ?Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.? Elizabeth Varley, Founder and CEO of TechHub
Product Details

Table of Contents

Dedication and Acknowledgements vii Foreword ix Introduction ? Generation Entrepreneur: Open For Business 1 Part 1 ? Starting Up Your Own Digital Business Step One: Big Idea ? Create And Evolve Your Concept 9 Step Two: Choose Your Business Model 25 Step Three: Assess Viability And Create A Customer-Centric Business Plan 51 Step Four: Fund Your Venture 81 Part 2 ? Building Your Business Step Five: Build Your Website 111 Step Six: Build Your Mobile App And Mobile-Friendly Site 153 Step Seven: Build Your Team 167 Step Eight: Build Your Brand 193 Part 3 ? Running And Growing Your Business Step Nine: Effective Online Marketing 207 Step Ten: Measure and Improve your Marketing and Website Performance 229 Step Eleven: Creating A Buzz Using People Power 245 Step Twelve: Selling Up 271 The Definitive Online Business Success Checklist 287 About Cheryl Rickman 291 References 293 Index 295


'A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit...a solid practical guide.' (TalkBusiness, July 2012)

Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Digital Business Start-up Workbook - the Ultimate Step-By-Step Guide to Succeeding Online From Start-up to Exit on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top