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Dedication and Acknowledgements vii Foreword ix Introduction ? Generation Entrepreneur: Open For Business 1 Part 1 ? Starting Up Your Own Digital Business Step One: Big Idea ? Create And Evolve Your Concept 9 Step Two: Choose Your Business Model 25 Step Three: Assess Viability And Create A Customer-Centric Business Plan 51 Step Four: Fund Your Venture 81 Part 2 ? Building Your Business Step Five: Build Your Website 111 Step Six: Build Your Mobile App And Mobile-Friendly Site 153 Step Seven: Build Your Team 167 Step Eight: Build Your Brand 193 Part 3 ? Running And Growing Your Business Step Nine: Effective Online Marketing 207 Step Ten: Measure and Improve your Marketing and Website Performance 229 Step Eleven: Creating A Buzz Using People Power 245 Step Twelve: Selling Up 271 The Definitive Online Business Success Checklist 287 About Cheryl Rickman 291 References 293 Index 295
Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon's. Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of GBP1m. Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.
'A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit...a solid practical guide.' (TalkBusiness, July 2012)