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Digital Ethnography: Anthropology, Narrative, and New Media

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Home » Books » Computers » Graphics & Design » Multimedia » Interactive & Multimedia

Digital Ethnography

Anthropology, Narrative, and New Media

By Natalie M. Underberg, Elayne L. Zorn

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Format: Hardcover, 117 pages
Other Information: 12 b&w photos
Published In: United States, 15 April 2013
Digital ethnography can be understood as a method for representing real-life cultures through storytelling in digital media. Enabling audiences to go beyond absorbing facts, computer-based storytelling allows for immersion in the experience of another culture. A guide for anyone in the social sciences who seeks to enrich ethnographic techniques, Digital Ethnography offers a groundbreaking approach that utilizes interactive components to simulate cultural narratives. Integrating insights from cultural anthropology, folklore, digital humanities, and digital heritage studies, this work brims with case studies that provide in-depth discussions of applied projects. Web links to multimedia examples are included as well, including projects, design documents, and other relevant materials related to the planning and execution of digital ethnography projects. In addition, new media tools such as database development and XML coding are explored and explained, bridging the literature on cyber-ethnography with inspiring examples such as blending cultural heritage with computer games. One of the few books in its field to address the digital divide among researchers, Digital Ethnography guides readers through the extraordinary potential for enrichment offered by technological resources, far from restricting research to quantitative methods usually associated with technology. The authors powerfully remind us that the study of culture is as much about affective traits of feeling and sensing as it is about cognition-an approach facilitated (not hindered) by the digital age.

Table of Contents

AcknowledgmentsIntroductionChapter 1. Rethinking Culture through Multimedia EthnographyChapter 2. Florida and Peru: Experiments in Ethnographic RepresentationChapter 3. Digital Tools for Anthropological AnalysisChapter 4. Using the Extensible Markup Language in Cultural Analysis and PresentationNatalie Underberg and Rudy McDanielChapter 5. Using Features of Digital Environments to Enable Cultural LearningChapter 6. Cultural Heritage Video Game DesignConclusion. Narratives and Critical Anthropology: Roles for New MediaAppendix: Guide to Web-Based MaterialsGlossaryReferences CitedIndex

Promotional Information

A state-of-the-art primer on digital applications for social scientists, with explorations of the emerging field of hypermedia ethnography

About the Author

Natalie M. Underberg is Associate Professor of Digital Media and Folklore in the University of Central Florida School of Visual Arts and Design. The late Elayne Zorn was Associate Professor of Anthropology at the University of Central Florida and author of Weaving a Future: Tourism, Cloth, and Culture on an Andean Island.

EAN: 9780292744332
ISBN: 0292744331
Publisher: University of Texas Press
Dimensions: 22.1 x 14.48 x 1.52 centimetres (0.01 kg)
Age Range: 15+ years
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