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Digital Project Management

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to consistently manage these types of projects successfully from end-to-end. The digital rollout process presented in this valuable desk reference has been proven on over 100 projects of all shapes and sizes all over the world, including those with very limited resources.The steps provided for leading, managing, and completing digital projects successfully align with the five basic process groups developed by the Project Management Institute, and are presented in a manner that is easy to understand and execute for project managers of every experience level and their entire "on-the-ground" team. Key FeaturesDescribes how to put together a thorough scope document, starting with a gap analysis, budget, and deliverables, and then the task-level details of a typical digital project planDefines the potential risks for this type of project and how to avoid or control themDelineates the thinking processes and step-by-step digital rollout process that can be applied immediately on any digital project, and how two of the latest development techniques-responsive design and mobile first-can be woven into traditional project management while still keeping a rigid focus on planning and communicationExplains the steps and concepts using a case study of a fictional company who has contracted an agency to build a responsive customer-facing web solution using the mobile first methodologyShows how information architects work with the creative team to produce a responsive content strategy, and when the mobile first methodology should be applied within the process and which deliverables are affectedDetails how to apply an agile approach to design and development in a setting that demands clear requirements and deliverablesDiscusses what a project manager needs to know about search engine optimization, analytics, infrastructure management, and testingCovers every aspect of cutover management including pre-launch steps and an example of a launch-day activities schedule
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Table of Contents

Chapter 1: Basic Training-Types of Resources-Types of Agencies-Responsive Design-Mobile First-Getting the Assignment-The Rollout Process PART I: INITIATIONChapter 2: Needs Assessment-Gap Analysis-Conduct the Workshop-The Stakeholder ListChapter 3: Documentation -Business Requirements Document (BRD)-Types of Budget Estimates-Creating the Budget-Statement of WorkPART II: PLANNINGChapter 4: Communication -Creating the Schedule-Communication Planning-Internal Kick-off Meeting-Status Reports-Something Extra - Working on Global TeamsChapter 5: Information Architecture-Sitemaps-Technical Solution Strategy-Wireframes and Functional Specifications-Style GuidesChapter 6: Analysis-Analytics-Search Engine Optimization-Something Extra - A/B Testing-Managing Infrastructures and Environments-IT Bill of Materials (BOM)Chapter 7: Development-Communication-Change Management -Something Extra - Data MappingChapter 8: Preparation-Test Strategy-Test Cases-Package Identification-Construct to Close Schedule-Something Extra - Working Remotely PART III: CONSTRUCT TO CLOSEChapter 9: Content-Create Content Tracker-Asset Quality Review-Content Entry-Quality Assurance-Something Extra - FaviconsChapter 10: Testing-Systems Integrated Testing-User Acceptance Testing-Non-Functional Testing-Something Extra - Global RolloutsChapter 11: Cutover-301 Redirects-Cutover Management-Transition to Operations APPENDICES-Glossary

About the Author

Taylor Olson is a certified Project Management Professional (PMP(R)) with more than twenty years of experience in the field. She earned her degree in Telecommunications from Michigan State University, and began her career in automotive marketing and advertising. Ms. Olson has worked for organizations of all sizes and has traveled the world to train and collaborate with global team members, documenting digital project management best practices along the way. Over the past several years, she has been helping to build global websites and applications for Fortune 50 corporations. Taylor currently specializes in using content management systems to produce and maintain global web solutions for large corporations operating in multiple countries and languages.Taylor's speaking engagements, presentations, and consulting prior to the development of this book had been by invitation from organizations in a wide variety of industries. One of her more meaningful and recent invitations was to give a presentation on the original release and how following the process in this book would have prevented most of the problems associated with that rollout. Taylor is a sought-after speaker and currently travels extensively to share her knowledge and experience at professional associations and events and through webinars and other means to help project managers, and the organizations they serve, achieve successful results.


"Launching 9 different sites across South American wouldn't have been possible without this digital rollout process in place. I strongly recommend it!" -Rafael Eugenio Figueroa, Digital Marketing, General Motors South America; "Using this rollout process for complex technical projects has enabled me to break project work into logical and manageable steps from kick-off to launch. Following along with the process ensures that I don't miss critical steps that might otherwise be overlooked, and it provides me a guideline for managing complicated work across functional teams. Projects small and large, local or global, and with varying scope can all greatly benefit from the structure provided by the rollout process presented in this book." -Jennifer Harrison, Digital Project Manager; "I now use the rollout process in this book for every single site project I manage. It pretty much ensures success thanks to the straightforward, intuitive instructions." -Megan Reed, Rollout Manager, MRM//McCann; "This step-by-step process provides an A to Z reference guide to success for any level digital project manager." -Anne Marie Lambert, Sr. Digital Producer, Leo Burnett Worldwide, Inc.; "Olson has written a wonderful book targeted to agency project managers charged with delivering digital projects. It offers a great blend of classic project delivery methodology in an agency-specific context. I'm going to buy copies for everyone on my team." -Kirk Mager, Platform Lead, The Blue Hive

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