Promotional Information

Unlocks the ‘how’ of business transformation through digital innovation and guides readers on the tactics that need to be implemented

Table of Contents

Introduction: How to Digitally Transform

1. BUILD Stage 1: Bridge
2. BUILD Stage 2: Uncover
3. BUILD Stage 3: Iterate
4. BUILD Stage 4: Leverage
5. BUILD Stage 5: Disseminate

Conclusion: Final Thoughts for you Journey

References
Index

About the Author

Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world’s largest companies. As a sought-after industry speaker, Lindsay shares her insights about society’s new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.

Reviews

Digital Transformation deftly outlines five stages, from constructing bridges to disseminating insights, for organizations to implement sustainable change. Herbert recognizes that the challenge is not the tools but the culture -- the vital ingredient for the digital shift from customer experience to back office systems.
*Vice President of Marketing, ITAHKA*

This book contains rarely found and rarely used common sense for the over hyped and jargon fuelled trend of digital transformation. Lindsay uses her experience and communications skills to provide clear guidance for this important element of business evolution in a well-structured logical format.
*Chairman, Precedent*

This book is the ‘Quora’ of Digital Transformation. Lindsay Herbert has done a superb job of outlining and answering so many questions that arise from Digital Transformation, both for business leaders and for consultants. In digital we need to question everything and look for the answer…luckily much of it is here.
*Co-founder, Crank*

For once here is a practical and unbiased guide to corporate digital transformation. Lindsay has managed to pull together a great mix of evidence-based analysis and a clear roadmap to follow that in my experience actually works. I recommend any modern, serious business leader reads it.
*Co-founder, Freeformers*

I was privileged to work with Lindsay and see her undoubted skills in action in live digital transformation projects, she was simply brilliant. And under the sub-headings of Bridge, Uncover, Iterate, Leverage and Disseminate she does a wonderful job on explaining how it should be done in today’s digital world. A great read.
*Founder and Organiser, Podge Events*

Lindsay’s clear-headed approach to digital transformation sweeps away the misconceptions and demystifies the jargon surrounding it. She provides hugely useful suggestions with the BUILD model and has delightfully counterintuitive advice, such as reigning in the urge for PR campaigns until you have actually delivered tangible change. Her insights will prove valuable to anyone on this challenging (and rewarding) journey.
*Founder and Consulting Partner, The Arc Group; Ex-Head of Digital Transformation at the BBC*

Lindsay breaks down what can be intimidating concepts of digital transformation, but without understating its complexity and difficulty. She emphasizes the importance of fundamental mind shift – one that embraces change as a constant.
*Chief Information Officer, Royal Caribbean Cruises*

Transforming your organisation can be a terrifying prospect, full of fear and stress. This book makes it into a thrilling one, full of hope and purpose.
*Futurist*

In today’s business world, there is nothing more essential and at the same time more confusing and intricate than the concept of Digital Transformation. With an astute and engaging style, Lindsay Herbert unravels one of the most important challenges for the futureproofing of organisations. An obliged reading for all executives.
*Australia's first Chief Digital Officer*