Table of Contents

Introduction. 1

Part 1: Exploring the Direct Sales Industry 5

Chapter 1: Examining the Direct Sales Industry. 7

Chapter 2: The Perfect Side Hustle — Spotting Which Model is Right For You. 27

Chapter 3: Choosing the Right Direct Sales Company. 43

Part 2: Creating a Successful Business with the Right Mindset 53

Chapter 4: Focusing On Your Mindset Before Your Skill Set. 55

Chapter 5: Setting Goals and Boosting Your Productivity. 77

Chapter 6: The Art of Being Self-Employed. 95

Part 3: Launching Your Direct Selling Business 113

Chapter 7: Launching Your New Direct Sales Business. 115

Chapter 8: Navigating Your First 100 Days of Business. 127

Part 4: Executing Your Social Media and Online Strategy. 147

Chapter 9: Choosing the Right Social Media Platforms. 149

Chapter 10: Using Facebook for Your Business 161

Chapter 11: Utilizing Instagram and Other Social Media Platforms 179

Chapter 12: Creating Content: Blogging, Images, and Videos. 189

Part 5: Putting Sales Strategies into Practice 199

Chapter 13: Building Your Business on Bookings. 201

Chapter 14: Coaching Your Host. 225

Chapter 15: Hosting Successful In-Person and Online Events. 235

Chapter 16: The Power of One-on-One Selling. 253

Chapter 17: Sustaining Growth: The Fortune Is in the Follow-Up 267

Part 6: Building a Team or Organization: The How-To 285

Chapter 18: Attracting New Team Members: Recruiting and Sponsoring. 287

Chapter 19: Conducting Interviews. 313

Chapter 20: Sponsoring New People and Leading Teams 323

Chapter 21: Group Recruiting: Holding Opportunity Events. 343

Part 7: Operating and Managing a Successful Business 355

Chapter 22: Meeting and Communicating. 357

Chapter 23: Knowing Your Numbers and Managing Your Money Wisely 367

Part 8: The Parts of Ten 381

Chapter 24: Ten Benefits of Direct Sales 383

Chapter 25: Ten Mistakes to Avoid 389

Index. 395

About the Author

Belinda Ellsworth is an industry veteran with more than 30 years of experience in direct selling. She now works as a speaker and trainer for those getting started in the industry. She founded the “Step Into Success” program in 1995 and guided more than 200 companies. She is the author of the previous edition of Direct Selling For Dummies.