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Direct Selling for Dummies


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Table of Contents

Introduction 1 Part I: Exploring the Direct Sales Industry 5 Chapter 1: Direct Sales 101 7 Chapter 2: Choosing the Right Direct Sales Company 31 Chapter 3: Working with Different Direct Selling Models 41 Part II: Building the Skills to Create a Successful Business 53 Chapter 4: Keeping a Positive Attitude 55 Chapter 5: Creating a Vision, Setting Goals, and Boosting Your Productivity 71 Chapter 6: Always Be Ready for Business 91 Part III: Putting Sales Strategies into Practice 107 Chapter 7: Building Your Business on Bookings 109 Chapter 8: Planning a Launch Party or Show 139 Chapter 9: Hosting Successful Parties 149 Chapter 10: Coaching Your Host 165 Chapter 11: Social Selling: Direct Selling on Social Media 177 Chapter 12: The Power of One ]on ]One Selling 209 Chapter 13: Sustaining Growth: The Fortune Is in the Follow ]Up 221 Part IV: Building an Organization 237 Chapter 14: Attracting New Team Members: Recruiting and Sponsoring 239 Chapter 15: Conducting Interviews 261 Chapter 16: Sponsoring New Recruits and Leading Teams 269 Chapter 17: Group Recruiting: Holding Opportunity Events 289 Part V: Operating and Maintaining a Successful Business 299 Chapter 18: Managing Your Money Wisely 301 Chapter 19: Meeting and Communicating 309 Chapter 20: Networking to Grow Your Reach 319 Part VI: The Part of Tens 331 Chapter 21: Ten Mistakes to Avoid 333 Chapter 22: Top Ten Resources for Direct Sellers 339 Chapter 23: Ten Benefits of Direct Sales 345 Index 351

About the Author

Belinda Ellsworth is a veteran motivational speaker, sales trainer, and expert for the direct sales industry. With more than 30 years of experience, she has trained thousands of independent sales representatives, managers, and executives and has worked with more than 100 direct sales companies.

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