Now Australia's Biggest Toy Store

We won't be beaten by anyone. Guaranteed

The Disciplined Entrepreneurship Workbook
By

Rating

Product Description
Product Details

Table of Contents

Preface xiii Introducing the Disciplined Entrepreneurship Canvas xv What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important? How to Approach the Disciplined Entrepreneurship Canvas Example of Using the Disciplined Entrepreneurship Canvas with Feedback Step 0 How Do I Get Started? Should I? 1 Your Passion Your Team Coming Up with an Idea or a Technology Hybrid Idea: Mix of Market Pull and Technology Push Step 1 Market Segmentation 11 What Is Step 1, Market Segmentation? Why Do We Do This Step, and Why Do We Do It Now? Process Guide Bonus Topic A Practical Guide to Primary Market Research 23 What Is Primary Market Research? Worksheets Step 2 Select a Beachhead Market 39 What Is Step 2, Select a Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Decision for Team to Sign Off on the Beachhead Market Step 3 Build an End User Profile for the Beachhead Market 47 What Is Step 3, Build an End User Profile for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market 53 What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topics: Bottom ]Up TAM Analysis Step 5 Profile the Persona for the Beachhead Market 65 What Is Step 5, Profile the Persona for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topic: Persona Profiles for Multisided End User Market Step 6 Full Life Cycle Use Case 79 What Is Step 6, Full Life Cycle Use Case? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 7 High-Level Product Specification 87 What Is Step 7, High-Level Product Specification? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topic: High-Level Product Brochure Step 8 Quantify the Value Proposition 95 What Is Step 8, Quantify the Value Proposition? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 9 Identify Your Next 10 Customers 101 What Is Step 9, Identify Your Next 10 Customers? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 10 Define Your Core 113 What Is Step 10, Define Your Core? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 11 Chart Your Competitive Position 119 What Is Step 11, Chart Your Competitive Position? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 12 Determine the Customer's Decision-Making Unit (DMU) 125 What Is Step 12, Determine the Customer's Decision-Making Unit (DMU)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 13 Map the Process to Acquire a Paying Customer 131 What Is Step 13, Map the Process to Acquire a Paying Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Bonus Topic Windows of Opportunity and Triggers 143 What Are Windows of Opportunities and Triggers? Why Are They Important and Why Now? Process Guide General Exercises to Understand Concept Worksheet Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets 153 What Is Step 14, Estimate the Total Addressable Market (TAM) Size for Follow-on Markets? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 15 Design a Business Model 161 What Is Step 15, Design a Business Model? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 16 Set Your Pricing Framework 169 What Is Step 16, Set Your Pricing Framework? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer 175 What Is Step 17, Estimate the Lifetime Value of an Acquired Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 18 Map the Sales Process to Acquire a Customer 181 What Is Step 18, Map the Sales Process to Acquire a Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Example Step 19 Estimate the Cost of Customer Acquisition (COCA) 199 What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 20 Identify Key Assumptions 209 What Is Step 20, Identify Key Assumptions? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 21 Test Key Assumptions 215 What Is Step 21, Test Key Assumptions? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 22 Define the Minimum Viable Business Product (MVBP) 221 What Is Step 22, Define the Minimum Viable Business Product (MVBP)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 23 Show That "The Dogs Will Eat the Dog Food" 225 What Is Step 23, Show That "The Dogs Will Eat the Dog Food"? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 24 Develop a Product Plan 231 What Is Step 24, Develop a Product Plan? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Beyond the 24 Steps 241 What Is Missing in the 24 Steps? Worksheet Exercise Answers 245 Index 253

About the Author

BILL AULET is Managing Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the MIT Sloan School of Management. Prior to joining MIT, Bill had a 25-year track record of success in business, beginning at IBM, where he worked for 11 years, before becoming a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. Today, in addition to teaching at MIT, he works around the world with individual entrepreneurs, small companies, educators, large companies, and governments to promote innovation-driven entrepreneurship. DisciplinedEntrepreneurship.com

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Disciplined Entrepreneurship Workbook on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top