Table of Contents

List of tables, figures and activities
Foreword
Acknowledgements
1. Introduction
2. Identity, discourse and Facebook
3. An online ethnography of Facebook discourse
4. Place and identity on Facebook
5. Time, age and identity on Facebook
6. Professional and educational identity on Facebook
7. Stance-taking and identity on Facebook
8. Privacy and identity on Facebook
9. Conclusion
Appendix
Glossary
Notes
References
Index

Promotional Information

Adopting a combination of different approaches within discourse analysis, this book explores the verbal and visual means through which participants present themselves on Facebook.

About the Author

Mariza Georgalou has a PhD from Lancaster University’s Department of Linguistics and English Language, UK. Her research interests include social media discourse and identity construction.

Reviews

This book not only contributes to broadening our understanding of Facebook as a discourse phenomenon but also offers new directions for online ethnography with a focus on both the production and reception of digital texts ... A well-researched discourse-based online ethnographic study and should be of interest to scholars and students of discourse analysis and multimodal studies.
*Discourse & Communication*

An excellent book on the multimodal construction of personal and collective identity on social-networking sites. With great analytical rigor, it pushes classic text-based identity frameworks in new directions, making a compelling case for the application of ethnographic approaches to the study of identity on the Internet.
*Journal of Pragmatics*

This book has concisely presented a methodological frame for the study of online identity construction, extending it from previous theorisations that generalised online identity studies without detailing analytical methods.
*Language in Society*

Built upon vivid examples drawn from a detailed online ethnography, Discourse and Identity on Facebook provides a comprehensive and in-depth examination of identity expressions on Facebook. The personal resonance shown in its ethnographic approach is impressive, and many readers will probably find themselves doing the same activities in their everyday online presence … A valuable reading for anyone interested in computer mediated communication, and its attention to identity and daily expressions online would resonate strongly with the readers.
*LINGUIST List*

An engaging, multi-faceted and well-researched study of Facebook based on rich material. The book showcases the benefits of qualitative, discourse-analytic and ethnographic methods for the study of the intricate ways in which Facebook is linked with everyday life practices.
It documents, with contextual sensitivity and painstaking analysis, the relations between the multi-modality of language afforded by Facebook and users’ identities.
It provides a compelling snapshot of the lived experience of the Greek crisis as it is being narrated by ordinary people on Facebook.
An essential addition to the critical mass of qualitative studies of the ever-evolving and hugely popular social networking site of Facebook, with a welcomed focus on users’ language and other multi-modal resources as valuable indicators of their identities.
*Alexandra Georgakopoulou, Professor of Discourse Analysis & Sociolinguistics, King’s College London, UK*

A fascinating sourcebook for all undertaking qualitative research on the performance of identity online. Georgalou is an insightful and trustworthy guide.
*Julia Gillen, Senior Lecturer in Digital Literacies, Lancaster University, UK*

Well contrived, precise, and reported with rigor and clarity. Any reader interested in discourse and identity in social media would find this book valuable.
*Internet Pragmatics*

The book is highly accessible, engaging and clearly written.
*Punctum*