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Jay Lemke is Senior Research Scientist and Adjunct Professor of Communication at the University of California, San Diego. Robert Lecusay is Research Assistant in the Laboratory of Comparative Human Cognition at the University of California, San Diego Michael Cole is Professor of Communication and Psychology, Emeritus, at the University of California, San Diego. Vera Michalchik is Senior Associate Director for Learning Sciences at Technology at Stanford University's Center for Teaching and Learning.