Table of Contents

Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword

About the Author

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).