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Doing Research in the Real World

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Available with free access to the interactive eBook* for 12 months when you buy the paperback version (ISBN 9781446295311 only), this is the companion for any student undertaking a research project. Click on the icons in the margins of the eBook to access a wealth of resources including: Video Content Chapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contents Datasets Play around with real data in SPSS and put your statistics knowledge into practice Weblinks Direct you to real world examples to broaden your knowledge Checklists Guide you through a specific research process such as running a focus group or conducting an interview Further Reading Link you to a range of resources to deepen your understanding of a topic However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data. Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on: - Using SPSS for quantitative data analysis - Sampling strategies in quantitative and qualitative research - Approaches to secondary analysis - Using focus groups - Ethnography and participant observation (*interactivity only available through Vitalsource eBook) Available with Perusall-an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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Table of Contents

PART ONE: PRINCIPLES AND PLANNING FOR RESEARCH Theoretical Perspectives and Research Methodologies Selecting and Planning Research Proposals and Projects Research Ethics Searching, Critically Reviewing and Using the Literature PART TWO: RESEARCH METHODOLOGY Research Design: Quantitative Methods Research Design: Qualitative Methods Research Design: Mixed Methods Sampling Strategies Designing Descriptive and Analytical Surveys Designing Case Studies Designing Evaluations Action Research and Change PART THREE: DATA COLLECTION METHODS Questionnaires Interviewing Non-participant Observation Ethnography and Participant Observation Focus Groups Unobtrusive Measures Secondary Analysis PART FOUR: ANALYSIS AND REPORT WRITING Getting Started Using SPSS Analyzing and Presenting Quantitative Data Analyzing and Presenting Qualitative Data Writing up the Research Preparing for Presentations and Vivas

About the Author

David Gray studied economics and history at the London School of Economics before commencing on a teaching career in further education. He then spent three years as a training manager at the London Stock Exchange before joining the University of Surrey as a lecturer. David is now Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), action learning, reflective learning, and learning in small and medium sized enterprises (SMEs). He has been involved in many empirical research studies over the last 20 years including projects across the European Union and more recently a national study into the triggers for SME success. Apart from research methods David has also written books and published articles on work-based learning, teacher education and coaching and mentoring. When not leading research projects he tries to play golf.


'Gray skilfully explains daunting concepts, such as the philosophy of research, in an unpretentious manner, and, as the book progresses, builds the readers confidence in their own knowledge and abilities. The interactive nature of the book and its use of videos is a real strength, making it easier to engage with, and, along with the quality of the content, engaging. This book is a valuable resource for those undertaking research in the social sciences and therefore deserves a place on the bookshelves of undergraduates and postgraduates alike, as well as those involved in their teaching.' -- Christina Dobson * LSE Book Reviews * This is a very good book; it provides a genuinely insightful approach to methods, rather than the more bog-standard textbooks, this one offers a more 'realistic' overview of methods. -- Daniel Bloyce "Doing Research In The Real World is an excellent, comprehensive resource for research students and academics, which effectively communicates the fundamentals of research to an interdisciplinary audience. The book provides an in depth understanding of the relationship between ontology, epistemology, research methodology and methods as well as the complexity of data collection, analysis and synthesis. Intertwined with the real world context, this book is particularly useful in helping research students understand and navigate the complex nature of research." -- Emma Murphy

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