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Eric Fleming has a gift for explaining complex ideas in simple and practical ways. He has been using and refining his understanding of several key psychological laws relating to communication and behavior for over 20 years. Eric's early work as a therapist with adolescents, individuals, and couples led to a reputation as someone who made things clear and got results. This led to extensive media appearances, and a role as the contributing sex therapist for Cosmopolitan magazine. As a sports psychologist he worked with some of the best athletes in the world, and in business, he has been acknowledged as a global leader in cultural change. His corporate clients span multiple continents across media, music, finance, health, government, manufacturing and entertainment. Assisting personal development has been a life-long vocation for Eric. He sees Don't Think About Purple Elephants as fulfilling his desire to leave a meaningful legacy that can be applied to improve communication across all ages, personalities and nations.