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"Dragons' Den"


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4 million people watch the Dragons on TV, now they can read their book. Britain's best loved business brains -- Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis and Richard Farleigh along with economics expert and presenter Evan Davies -- divulge the secrets of their success in this essential read. Joining them is James Caan, a new addition to the team in Series 5 which aired in September 2007. James is a multi-millionaire businessman and entrepreneur specialising in human resources consultancy and outsourcing. Here, for the first time, you can read his story and learn from his experiences. Plus you will find out exactly what James was looking forward to seeing in the Den. Success, From Pitch to Profit is packed with advice for you, whether you want to perfect your pitching skills, develop an idea or make more money. By looking back at the previous series of Dragons' Den, the Dragons will teach you how to develop an idea to its maximum potential, making you and your business reach new heights of success. They will look at what's become of the contestants who entered the Dragons' Den. Some went away empty handed but have since become very successful. Others won the backing of the Dragons but failed to make their dream come through. The Dragons will use these case studies to show you what should have been done, what should have happened next and how you too could win their backing and become a business success. This paperback edition includes all new case studies from Series Five. This is much more than a TV series companion. It is a solid business read with never-before-heard advice and personal experiences from the Dragons own business ventures. Between them, they have a wealth of knowledge and business acumen which they will exclusively divulge for the first time. At last, we'll find out how they became millionaires, their secret business tactics, what drives them and what they would do if they entered the Dragons' Den. This is a unique, accessible and fascinating business read straight from the Dragons' Den. Key title / Dragons' Den has become one of the best known and most loved TV programmes of recent years. It regularly attracts over 4 million viewers. / Each of the Dragons and Evan Davies will promote widely through bookstore signings, radio, TV, online interviews plus printed media features. / BBC will cross-promote where possible e.g. Radio Times and website features. / It will appeal to 70,000 people who bought Screw It, Let's Do It and the 40,000 people who bought Anyone Can Do it by Duncan Bannatyne. / This is not just a TV tie in, it is a solid business read which will backlist for years to come.

About the Author

British multi-millionairess, Deborah Meaden launched her own glass and ceramics export company straight out of business college. Duncan Bannatyne began by trading in cars, but it was with an ice cream van that he changed the course of his life. Peter Jones' entrepreneurial journey started at the age of 16, when he founded a tennis academy. Richard Farleigh is a full time business angel who has possibly invested in more new UK companies than any other British investor. Theo Paphitis has turned Ryman, Contessa, La Senza and Partners the Stationers into successful and profitable retail businesses. James Caan is a serial entrepreneur and multi-millionaire. His business interests are human resouces consultancy and outsourcing. Evan Davis is a British economist and journalist and presents Dragons' Den on BBC Two.

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