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Reza Sarshoghi got his first taste of entrepreneurship while watching his father and uncles run their own businesses in Iran. Inspired, he supported himself through his electrical-engineering studies by running a trading company for imported Turkish hand tools. After serving two years in the Iranian military, he immigrated to Canada in the early 1990s. Sarshoghi initially worked in a small carpet store in Westmount, eventually buying the business and turning it into the largest floor-covering enterprise in Quebec. Learning many crucial business lessons during this experience, he went on to open several home-goods stores and cafes. In his early forties, he earned an MBA from Queen's University, and since that time, his business ventures have multiplied, spanning industries ranging from real estate to family entertainment. His philanthropic efforts include partnering with Operation Enfant Soleil and supporting L'Oasis. He was assisted in writing Dream beyond Borders by Calvin Bowry.