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About the Author

Jennifer Jansch is the founder of Bag-all, an environmentally-friendly fashion startup that sells customizable and reusable bags. With a print shop in Brooklyn and a flagship store in Manhattan, Bag-all has also expanded to twenty-five countries around the world. Jansch lives with her husband and three daughters in New York City, New York.


"This is honestly one if the best how-to-start-a-business books I've ever read. Jennifer's ability to listen to her own heart and at the same time take good advice from others literally changed and pivoted her business several times in this very personal story. She is living proof you don't have to have a perfectly thought out idea to start your business." --Calle Sjonell, head of Facebook Creative Shop Nordics "Dreamcatcher is a must-read book for anyone who has a dream of becoming an entrepreneur. Having started a business myself, I know how indispensable good advice and inspiration is for getting started. I wholeheartedly recommend this book, which has all these components." --Robert af Jochnick, co-founder of Oriflame "I recommend that everyone read this book! I was incredibly inspired by everything in it: the text, the pictures, the quotes, and Jennifer's entrepreneurship and generosity. The book will be my most important coffee table book for a long time. Dreams will come true!" --Kristin Kaspersen, TV-presenter, author, and entrepreneur "Dreamcatcher opens the door to your inner dreams and gives you courage to jump straight into the unknown in the pursuit of them. Jennifer's description of her and her family's life project is truly inspiring." --Carina Nunstedt, editor-in-chief with Books & Dreams

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