Christopher Frank is a vice president at American Express,
where he is responsible for advertising, brand, and business - to -
business research. Prior to joining American Express, he spent ten
years at Microsoft as a senior director in market research. He is a
recipient of the Wall Street Journal Achievement Award.
Paul Magnone is a director of business development and alliances at Openet, a global telecommunications software and consulting firm. For twenty-one years, he was previously a senior executive at IBM, where he started and grew four consulting businesses. Both authors live outside New York City.
"Frank and Magnone have created an insightful and groundbreaking model that will likely be built upon for years to come. As data continues to grow exponentially, useful information remains elusive. The framework presented herein presents a methodology that is critical for separating the knowledge from the noise and then shows how to apply it to make more effective business decisions."--John C. Rizzuto, vice president of research, Gartner"Frank and Magnone have done us all a great service in providing seven profound questions that help us reorient our default obsession with data generation and analysis to starting with (and learning to love) data interpretation and meaning. Buy a copy for yourself--read it twice. Then buy a second copy for your boss."--Ron Crossland, coauthor of The Leader's Voice and former vice chair, Tom Peters Company"Frank and Magnone have written a remarkably accessible book that covers all of the core topics to get the most out of your data. Simple enough for MBA students to quickly grasp critical business skills and rich enough to be useful to seasoned managers and business leaders transforming their companies, with clear advice and practical examples." --Dev Mukherjee, senior vice president, Sears Holdings"This is a provocative, practical, insightful, and timely book. In the new world of data flooding, data and information often exist before the business question is formed. Frank and Magnone cleverly propose a set of important questions one should ask in order to convert data and information into insights and actions."--Professor Oded Netzer, Columbia Business School"Too many business leaders are overwhelmed and drowning. If that sounds familiar, this book can be your life raft."--Michael Heideman, executive partner, Accenture Japan"Drinking from the Fire Hose cuts through the data babble and gives real-world lessons to help get to the core information that moves business in the right direction. This one will get dogeared for sure."--DJ Edgerton, chief executive officer, Zemoga