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Chapter 1. The Ultimate Cars. Chapter 2. The Ultimate History. Chapter 3. The Ultimate Family. Chapter 4. The Ultimate Brand. Chapter 5. The Ultimate Stylists. Chapter 6. The Ultimate Blunder. Chapter 7. The Ultimate Brand Expansion. Chapter 8. The Ultimate Hydrogen Future. Index.
DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.