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Driving Growth Through Innovation. How Leading Firms Are Transforming Their Futures.


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Table of Contents

Introduction: What It Takes to Drive Growth
1. 21st Century Innovation
2. Leading Innovation
3. Creating the Culture
4. Empowering the Idea Management Process
5. Mining the Future
6. Fortifying the Idea Factory
7. Producing Powerful Products
8. Generating Great Strategies
9. Selling New Ideas
10. Taking Action in Your Firm

About the Author

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future- 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com


"I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says...Whether you are in a small business or a large company, I think you would profit by reading this book."
-Art Fry, inventor of 3M Post-it Notes

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