Absolutely Australia's Lowest Prices

Shop over 1.5 Million Toys in our Huge New Range

The Dynamics of Persuasion

New or Used: 2 copies from $171.60
New or Used: 2 copies from $171.60

Product Description
Product Details

Table of Contents



Part 1 Foundations

Chapter 1 Introduction to Persuasion

Chapter 2 Historical and Ethical Foundations

Part Two The Nature of Attitudes

Chapter 3 Attitudes: Definition and Structure

Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes

Chapter 5 Attitudes: Functions and Consequences

Chapter 6 Attitude Measurement

Part Three Changing Attitudes and Behavior

Chapter 7 Processing Persuasive Communications

Chapter 8 "Who Says It": Communicator Factors in Persuasion

Chapter 9 Fundamentals of the Message

Chapter 10 Emotional Message Appeals: Fear and Guilt

Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts

Chapter 12 Interpersonal Persuasion

Chapter 13 Advertising, Marketing, and Persuasion

Chapter 14 Health Communication Campaigns


Subject Index

Author Index

About the Author

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top