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E-Business Strategy

This text provides students at both undergraduate and postgraduate levels with an academic insight into e-business models and strategies. It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text gives a solid conceptual foundation that lets students understand this important and developing field. Up-to-date and current, the book assesses the impact of the crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations. - The text takes into account the globalisation of e-commerce across international boundaries, but gives a European perspective on e-business models and e-business strategies with reference to specific European examples and within the context of European business environments. - Mini case studies and a full case or article complete each chapter, reinforcing important topics covered in the previous pages. The strong collection of international case studies encourage students to apply their knowledge and develop analytical skills and judgement required to deal with real life business problems. - Chapter features include learning objectives, illustrative boxed examples and key terms boxes in the margin to define important business or technological terminology. Review questions, assessment questions and group assignments enable students to test their understanding either in class or through private study.
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Table of Contents

Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.

About the Author

Paul Phillips is a Senior Lecturer in Strategic Finance and Director of Research at the European Management School, University of Surrey.

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