Absolutely Australia's Lowest Prices

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

E-Business Strategy

Product Details

Table of Contents

Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.

About the Author

Paul Phillips is a Senior Lecturer in Strategic Finance and Director of Research at the European Management School, University of Surrey.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » Multilevel
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling E-Business Strategy: Text and Cases on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top