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E-Commerce 2013: Global Edition

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E-Commerce 2013

Global Edition

By Kenneth C. Laudon, Carol Guercio Traver

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Format: Paperback, 912 pages, 9th edition Edition
Published In: United Kingdom, 01 February 2013
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

Table of Contents

Chapter 1: The Revolution ContinuesChapter 2: E-commerce Business Models and ConceptsChapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile PlatformChapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and AppsChapter 5: E-commerce Security and Payment SystemsChapter 6: E-commerce Marketing Concepts: Social, Mobile, and LocalChapter 7: E-commerce Marketing CommunicationsChapter 8: Ethical, Social, and Political Issues in E-commerceChapter 9: Online Retailing and ServicesChapter 10: Online Content and MediaChapter 11: Social Networks, Auctions, and PortalsChapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

EAN: 9780273779353
ISBN: 0273779354
Publisher: Pearson Education Limited
Dimensions: 24.7 x 20.3 x 2.9 centimetres (1.27 kg)
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