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E-Commerce Website Optimization


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Table of Contents

  • Chapter - 1: Introduction to E-Commerce Website Optimization;
  • Chapter - 2: The Kick-Off;
  • Chapter - 3: How People Buy;
  • Chapter - 4: Essential Research;
  • Chapter - 5: Add Depth with Further Research;
  • Chapter - 6: Merchandising Analytics;
  • Chapter - 7: Creating the Optimization Plan;
  • Chapter - 8: Hypotheses and Creative Work;
  • Chapter - 9: Testing Your Hypothesis;
  • Chapter - 10: Personalisation;
  • Chapter - 11: Optimizing the Optimization;
  • Chapter - 12: People and Culture;
  • Chapter - 13: Multilingual Conversion Optimization;
  • Chapter - 14: Launching a New Website;

About the Author

Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimisation agency. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for numerous associations. Dan writes regularly on analytics and Conversion Rate Optimisation and has spoken at many international conferences. Johann van Tonder is COO at AWA Digital. He delivers massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he makes complex concepts easy to understand.

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