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E-Publishing-Management [GER]

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About the Author

Thilo B sching ist Professor f r digitale Medienwirtschaft an der Hochschule W rzburg-Schweinfurt. Sein Arbeitschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin f r Print- und Onlinejournalismus an der Universit t der Bundeswehr M nchen, arbeitet und forscht vor allem zu Qualit t in den Medien.


..". Das Buch zeigt diverse E-Publishing-Management Strategien mit Praxisbeispielen und Modellen auf. ... ist es ein rundes Standardwerk ber E-Publishing, das sich mit der aktuellen Marktentwicklung, neuen Gesch ftsmodellen sowie spezifischen Formate wie Ebooks, Web-TV und Crossmedia- Produkten behandelt." (Claudia Hilker, in: Social Media f r Unternehmen, socialmedia-fuer-unternehmen.de, 24. Juli 2015)

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