How does Fishpond Work?

Shop over 1.5 Million Toys in our Huge New Range

E-commerce 2014, Global Edition, 10/e

New or Used: 5 copies from $111.99
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.
Product Details

Table of Contents

Chapter 1: The Revolution ContinuesChapter 2: E-commerce Business Models and ConceptsChapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile PlatformChapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and AppsChapter 5: E-commerce Security and Payment SystemsChapter 6: E-commerce Marketing Concepts: Social, Mobile, and LocalChapter 7: E-commerce Marketing CommunicationsChapter 8: Ethical, Social, and Political Issues in E-commerceChapter 9: Online Retailing and ServicesChapter 10: Online Content and MediaChapter 11: Social Networks, Auctions, and PortalsChapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Look for similar items by category
Home » Books » Business » E-Commerce » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling E-commerce 2014, Global Edition, 10/e on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top