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About This Book; How to Use This Book; About Ian Daniel; Introduction to E-commerce Business; What Is E-commerce?; Online E-commerce Business vs. Offline Business; A Sad Statistic; E-commerce Success Story; Thirteen Common E-commerce Mistakes; E-commerce Foundation: 4 Key Principles for E-commerce Success! E-commerce Foundation Principles; Principle #1) Traffic > Conversion > Relationships; Principle #2) 3 F Strategy; Principle #3) Positioning; Principle #4) Problem Solution Model; Step 1 - Get Started: Setting Up Your E-commerce Success Formula!; Ten E-commerce Project Preparation Essentials; 1) Plan for Profit; 2) Your Goal & Exit Strategy; 3) Do the Research; 4) Where Will You Provide Value?; 5) Who is Doing What in the Business?; 6) Sales & Customer Support; 7) Product Buying & Management; 8) Drop Ship, Hold Stock or Fulfillment; 9) Shipping & Logistics; 10) Returns; Legal Considerations for Selling Online; Multi-Channel Considerations; Planning Your Website Development; Web Design & Development: In-House, Outsource or DIY?; Four E-commerce Software Solution Options; Software Recommendation; Flexible Branded E-commerce Software; Resources Required; Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast!; Key Elements of an E-commerce Website; 1) Domain and Hosting; 2) Design; 3) Usability; 4) Conversion; 5) Checkout; 6) Taking Payments; 7) Product Pages; 8) On-Site (On-Page) SEO (Search Engine Optimization); 9) Content Management System & Automation; 10) Key E-commerce Features; 11) Operations & Order Management; 12) Information Pages; 13) Security, Trust & Testimonials; 14) Marketing Elements; 15) Analytics, Reports & Measuring; Website Launch Essentials; Five Pre-Launch Testing Requisites; Step 3 - Get Hiring: How To Find a Kick-Ass Web Designer!; Why Most Website Owners Get Disillusioned... And Their Websites Eventually Fail; Web Agency Warning; Effectively Communicating Your Website Brief to a Web Designer; Getting a Quotation; Let Your Designer's Creativity Flow; How to Hire a High Quality Web Designer; Ten Tips for Finding and Interviewing a Kick-Ass Web Designer; Ten Things Your Web Designer May Not Want You to Know!; My Story: Hiring Inept Web Designers & Crooks; Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy E-commerce Customers!; Marketing Plan; Front-End (Acquisition) Marketing; Google Product Search; The Power of SEO (Search Engine Optimization)!; On-Site (On-Page) SEO Basics; Off-Site (Off-Page) SEO Basics; Google Places; Article Marketing; Pay Per Click (PPC); Landing Pages; Split Testing and Multivariate Testing; Newsletters; Blog Marketing; On-Site Articles; Video Marketing; Social Media Marketing; E-commerce Shopping Directories; Affiliate Marketing; Back-End Marketing; Email Newsletter; RSS; Personalization; Social Media; Existing Customer Loyalty Discount Code; Congratulations - This is the End of E-commerce Get It Right!; Thanks for the Site References; Further Reading; Tools & Resources; Glossary.
Thanks for your interest in the book! The contents, insights and practical tips inside come from over 10 years online e-commerce experience. I've built up, done business in and subsequently sold 3 e-commerce and information site business networks (total 25 plus sites) all trading profitably. In addition I've built, managed, consulted on and SEO engineered as many websites for happy clients. This is my guarantee to you that you are in good hands. Who can best guide you and provide the most effective real life and cutting-edge information for your e-commerce business success? 1) A web agency who builds websites but has never actually sold a product from an e-commerce website to date? 2) A writer or blogger who writes for a living? 3) Or someone who has built e-commerce websites from the ground up, search engine optimized them to reach top spots in Google, refined them to convert1 in 33 visitors to a sale (the average is only 0.7 in every 100), sold e-commerce websites for big profit and ultimately lived the e-commerce lifestyle 7 days a week for 10 years? This book simplifies and demystifies my best ideas, insights and strategies. It also details the mistakes I made so that you can avoid them and get it right from the start. I'm not a professional writer. I've written the book from cover to cover and published the book myself. Refusing to use a fancy-pants writer meant that the book has kept its raw edge - it's important that you feel my enthusiasm. The content is GOLD!